The Importance of Building a Brand
Written by Ashley Lipman Branding is about more than the color of your logo. It’s the story behind your business. It’s what sets you apart from the competition and keeps customers coming back again and again. Without solid branding, your customers are left in the dark about your values, what makes you unique, and why they should even choose you in the first place. Think of the brands you’ve come to love. Maybe you always choose...
The Way to Scale on Merch by Amazon
If you made it this far you’re probably related to the Merch business in some form, and if you’re lucky enough you already got accepted at Merch by Amazon. Congratulations, you haven’t even started yet! Now you have 10 slots available and 2 daily uploads. Future never looked so bright. Yet since you can’t drive traffic directly to your listing because you depend on Amazon’s traffic, your t-shirts’—and sales’—performance depend on...
The Easy-to-Digest Starting A T-shirt Business Guide
Dear Vexels, I have been trying to set up a new business and I’ve thought about selling T-shirts online. A couple people I know have been diving into merch selling and they are having enough success to both make a living out of it and have some extra fun. My main problem is that I don’t know where to start, and even worse, I don’t know anything about design, but I do love awesome tees! What can I do? Much love, James Hey James,...