The Importance of Building a Brand
Written by Ashley Lipman Branding is about more than the color of your logo. It’s the story behind your business. It’s what sets you apart from the competition and keeps customers coming back again and again. Without solid branding, your customers are left in the dark about your values, what makes you unique, and why they should even choose you in the first place. Think of the brands you’ve come to love. Maybe you always choose...
5 Brand Tips for Entrepreneurs
A common pitfall of any up-and-coming entrepreneur lies in the lack of awareness and proper tackling of their business’ Brand Identity. The reasons for that are as plenty as there are different businesses, so here we take a good hard look at a couple key principles and tips that will surely give you a heads up on what to look out for at the beginning of your project. 1. Your Brand Identity is both a window and a bridge A Window:...