When starting a print-on-demand business, you have two main options: building your own eCommerce website or joining a print-on-demand platform. Each path has its benefits and drawbacks, so it’s important to understand the differences before making a decision.
Print-on-Demand Platforms
What Are Print-on-Demand Platforms?
Print-on-demand platforms are online marketplaces where you can upload your designs, create product listings, and sell directly to customers. Examples include Amazon and Redbubble.
These platforms handle the printing, packaging, and shipping of your products, so you don’t need to connect with fulfillment companies separately. They also provide built-in traffic, which can be a significant advantage.
Pros of Print-on-Demand Platforms
- Low Startup Costs: Joining a POD platform usually requires little to no upfront investment, making it a low-risk option for those starting out or on a tight budget.
- Less Work: The platform manages printing, shipping, and customer support, so you can focus on creating designs.
- Built-in Traffic: You benefit from the platform’s existing audience and popularity, though it’s crucial to align your designs with the platform’s preferences.
Cons of Print-on-Demand Platforms
- Low Royalties: You typically earn only 10-20% in royalties per sale, as the platform takes a significant cut.
- Limited Analytics: Access to customer data and detailed analytics is often restricted, making it harder to understand your audience and optimize your sales strategies.
- Platform Rules: You must comply with the platform’s rules, which can change without notice. Violations can lead to account termination.
Building Your Own eCommerce Store
What Is Building Your Own eCommerce Store?
Building your own eCommerce store involves using platforms like Wix or Shopify and connecting it with a print-on-demand fulfillment company such as Printful or Printify.
You manage the entire store, from design to customer interaction, while the fulfillment company handles printing and shipping.
Pros of Building Your Own eCommerce Store
- More Control: You have complete control over the design and functionality of your store, allowing you to create a unique shopping experience that reflects your brand.
- Higher Profits: You set your own prices and keep all the profits, without sharing a percentage with a platform.
- Flexibility: You can experiment with different products and designs without limitations imposed by a POD platform.
Cons of Building Your Own eCommerce Store
- More Responsibility: You are responsible for connecting with fulfillment services, handling customer support, and managing all aspects of your store.
- Higher Costs: Building and maintaining an eCommerce store can be expensive, with costs for hosting, design, and marketing.
- Less Traffic: Unlike POD platforms, you need to drive traffic to your store through your own marketing efforts, which can be challenging, especially for new businesses.
Making the Right Choice
The choice between a print-on-demand platform and building your own eCommerce store depends on your goals, budget, and the level of control you want over your business.
If you prefer an easier setup with built-in traffic, a POD platform might be right for you. However, if you want more control and higher profits, building your own store could be a better option.
Whether you choose a POD platform or build your own store, having great merch designs is key. If you’re ready to create standout merch, consider using design templates and mockup generators. These tools make it simple to craft eye-catching designs and see how they’ll look on actual products, helping you prepare professional and appealing store listings effortlessly.
