How Can I Create My Own Logo?

Starting your brand can be very exciting. It’s a special achievement and you definitely want to establish it uniquely before someone else steals your idea. Creating a logo for your brand or idea is one of the best ways to claim proprietorship for your idea in a graphically impactful manner. This shows the world how you identify and helps every new client to recognize your brand in an instant. As such, logo designs are not something to be taken lightly because they easily determine the future of your brand. Once established, you are well on your way to building the brand and make it a reality.

Considering how important a logo is to any business or organisation, logo creation must be done carefully and diligently. This suggests a fully professional approach to it to ensure that it is both attractive and sufficiently unique to stand out from the brand’s competitors. A lot of small-time business operators tend to overlook the creation of a logo and instead focus on just promoting their products.

Here are a few key reasons why creating a logo first is fundamental:

Brand Identity Promotion

Business logos make brand promotion much easier and more effective. Even if customers forget the name of your product or business, a recognizable logo with a graphical appeal can still be easily recognized hence ensuring that clients can easily identify it.

Brand Reputation Enhancement

With a defined logo out there in the market, you can easily enhance your brand reputation through promotional activities associated with your specific brand logo. This will indirectly instill the association of the logo with the brand in your audience who then have no difficulty identifying your products afterwards.

Brand Self Marketing

Marketers have long realised that one of the most effective marketing practise is done involuntarily by clients through peer to peer recommendations. Clients who are happy with a product are likely to tell their friends about it and recommend it to them. It is however also common knowledge that it takes time for clients to remember a new product's name. They, however, tend to almost always remember the logo. As such, having a clearly illustrated and unique logo is essential for your business’ success since it promotes this free yet effective marketing strategy.

Getting Started

Logo designs are often motivated by very personal reasons but it’s always best to go for something that’s simple and has a natural feel to it. Start by giving careful thought to what you may want the logo to look like and the name of the business or organisation of course. The ideal logo design should either be an animation of the business’ name, initials or something similar so that your clients can easily associate the name with the products.

Now that we have the name and a basic idea of the logo design in the bag, the next step is to decide how you’re going to design the logo. The traditional way is to sit down with design tools and software like Photoshop and commit hours, days or week to the process. This is, of course, assuming that you are fully capable of designing logos from scratch. Now, this is where logo template designs come in handy. They enable you to create your very own commercial use logo.

Using a Logo Template

This is the more sensible and modern approach to logo designs. Such design templates are pre-made logo designs that are fully editable and customizable to suit any brand. They save you the trouble of going through the whole design process as mentioned earlier hence ensuring faster and more appealing results. Editable logo design templates are capable of offering variations of any logo design just by playing around with the desired company name or initials as well as other unique graphical features. Vexels provides enthusiastic designers, both seasoned and amateur, an opportunity to get creative with full branding kits for logo designs containing the essentials namely;

Primary Logo: this gives the general design and concept of the logo. For instance, the logo can conform to a circular design, pyramid or any other shape. Whatever you input as your company name with then incorporated into this design to create the logo.
Logo Layout Variations: to make each Logo unique, the branding kit comes with numerous layout variations for the logo design so that there can never be any similarities between any two designs.

It’s always crucial to remember that color and lettering is one of the key components of a logo that makes it either a great one or a total miss! Luckily, however, logo templates contain recommended color palettes and font choices that are all specifically designed to be appealing. While the logo templates can still be customized, the given palettes are often ideal and offer the best contrast for greater visibility on a product, banner or anywhere else where your logo might need to appear.

Using an Online Logo Maker

If the template isn’t really your thing, you can always opt for an online logo maker. This differs significantly from the logo template designs. The concept, however, remains the same. Online logo makers only require you to input just the name of the company and it spews out a variety of options for the logo depending on the expanse of the database being used.

Online logo makers allow users to edit any design of their liking and make it more personal and unique for commercial purposes. They feature pretty simple user interfaces and have simple edit options for better customisation. You can easily alter the color schemes and the lettering arrangement of the logo to suit personal tastes or just to improve the appearance of the logo.

Both large and small businesses stand to benefit from the convenience of using logo templates to create unique graphics that identify the organisation. Having a business logo, however, comes with its responsibilities. Any bad client/user experience with your products will automatically be associated with the logo. Similarly, however, all great user and client experiences will boost the performance of your brand or brands associated o your logo. Once established, protect your logo at all costs and make sure its image is not tarnished by anyone including yourself, stakeholders and any other negative elements!