Back in the day, knowing how to use Photoshop to edit images for any kind of purpose was considered an extra skill. However, things have changed and Photoshop is getting easier to understand and use and is no longer considered an extra and special skill for modern marketers. Not only is this skill still really valuable, but it has become even more essential for marketers and their business. Even with the growing usage of mockup generators, Photoshop remains an essential skill to learn.
Today, marketing is not only about creating great content and great images. It is about knowing your audience so well that you have to know what kind of visual content you need to create in order to draw their attention to your content and then to your product or service. And that is why every employer will look for a great marketer that can create such content using various tools, but above all the good old Photoshop. That is why Photoshop plays a significant role and here is how it can help you with your campaign.
Being versatile
In today’s world, being a marketer means that you need to be versatile and to know how to create different kinds of media. It’s not only about editing images to get the best out of them anymore; rather you may need to create a rock-solid social media image, PowerPoint presentation, an eBook, a banner for a website, all sorts of advertisements, and so on. Maybe you have never considered yourself to be a designer, but believe it or not, if you can perform all of these tasks without having to consult a designer you are going to become a better marketer. And most of these tasks can be done in Photoshop, and if you already know it, you are good.
Great for social media images
Just by knowing how to edit photos for social media is a great skill of high praise. However, you can tell the difference between content that has been edited without any attention to detail using a phone or simple editor and a carefully picked and enhanced image in Photoshop. There is a lot of competition on the market, especially if you’re a marketer and you need to employ all of your great skills and advantages in order to draw the attention of the audience. So, if you know how to use Photoshop, there won’t be any problems. There are even additional tools and resources to help you. So, if you need a little extra help with enhancing and you can use Lightroom and Photoshop solutions, such as Sleek Lens and get the max out of each picture.
What is more, Photoshop offers to control the size of an image, which is vital! Facebook posts, Instagram posts, banners, etc. they all require different image size in order for it to look great, and with Photoshop this can easily be achieved. Not to mention how Photoshopped images look way more professional and better than any others.
This skill pays off
Yes, it takes time and patience to learn Photoshop, but there is no doubt that it pays off quickly. With it, you can manipulate images on so many levels. From simple enhancing, blurring and using brushes to get what you want, to restoring old images, adding textures, changing colors and many other things.
With that much freedom and skill, you will become more valuable as a marketer because you are versatile and it will pay off both for you and your employer. Plus, since Photoshop is used today mostly for social media images, being great at that will certainly pay off because those are the most important platforms for reaching the target audience.
New projects and more jobs
We already said that it is desirable for a good marketer to be versatile. And with Photoshop that is easily achievable. If you have this skill one thing is for sure; you can easily take up new tasks and find more job opportunities easily. Photoshop is a space for being creative and it really doesn’t have that many restrictions, which means you can do many different tasks on this program.
Developing new content is essential in today’s marketing world and you will become a successful marketer with Photoshop skills. It will let you take a creative approach and you will be able to think outside of the box and manipulate content how you like it.
Photoshop really used to be a unique skill that not everyone possessed. Today, it is equally important, if not even more so, but it’s not that rare a skill. However, if you do know how to use it and how to express your creativity and skill through it, you will succeed as an online marketer without a doubt. And if you haven’t used it in a while, it is time you brushed up on your skill and learn something new and it will certainly pay off.
Author’s Bio: Ian Lewis is a proud owner of a dog named Eddard. He’s interested in marketing, reading, and all things DIY. You can find him on Twitter.
