Pinterest is a game-changer for merch marketing, yet it’s often overlooked. Its unique design focuses on idea curation and inspiration, making it ideal for merchants. It’s also a powerful platform to show how you design merch that aligns with popular trends and aesthetics your audience loves. People on Pinterest are actively hunting for products and ideas that match their style, making it a goldmine for grabbing potential customers’ attention who are already on the lookout for something new.
The Power of Pinterest as a Discovery Platform
Pinterest users are more likely to buy something they find on the platform compared to other social media sites.
This is because Pinterest users are usually at the beginning of their buying journey, searching for ideas rather than scrolling aimlessly.
This makes it the perfect place for merchants to showcase their products.
Tips for a Successful Pinterest Marketing Strategy
To succeed on Pinterest, having clear goals—whether it’s boosting brand awareness, generating leads, or driving sales—is essential.
Use Relevant Keywords:
Include relevant keywords and product names in your pin descriptions and titles to ensure your content appears in searches. Don’t forget
to include the product name too.
Mix Up Content Formats:
Keep things fresh by using product pins (images of specific products with direct links to purchase), design pins (show off your designs solo) , content pins (related to your store or products), and videos.
Craft Creative Descriptions:
Make your pin descriptions creative and keyword-rich to highlight what makes your merch special. For example like high-quality materials or exclusive offers.
Unlock Pinterest’s Full Potential
Pinterest is a powerful platform for merchandising, driven by inspiration and discovery.
By creating a targeted Pinterest strategy, optimizing your content, and maintaining a consistent presence, you can boost visibility, drive product discovery, and increase sales.
If you already know how to create your Pinterest strategy but need designs to post, you can create your designs online or use a template to build one.
For more tips on how to ideate, create, and launch your merch business, check out the Merch Digest, a monthly newsletter with advice, tips, trending keywords and topics, niche ideas, and more, exclusively for our Premium users.
