{"id":9316,"date":"2019-10-07T19:58:54","date_gmt":"2019-10-07T17:58:54","guid":{"rendered":"https:\/\/www.vexels.com\/blog\/?p=9316"},"modified":"2020-02-27T04:42:12","modified_gmt":"2020-02-27T03:42:12","slug":"ultimate-guide-to-set-up-your-online-business","status":"publish","type":"post","link":"\/blog\/ultimate-guide-to-set-up-your-online-business\/","title":{"rendered":"Ultimate Guide to Set up Your Online Business [Shopify + WooCommerce]"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-9320\" src=\"https:\/\/www.vexels.com\/blog\/wp-content\/uploads\/2019\/10\/Featured-Image.jpg\" alt=\"\" width=\"600\" height=\"449\" srcset=\"\/blog\/wp-content\/uploads\/2019\/10\/Featured-Image.jpg 600w, \/blog\/wp-content\/uploads\/2019\/10\/Featured-Image-300x225.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s face it: Online stores have dramatically changed the trends of the retail industry. They have drastically changed the business experience for entrepreneurs and small business owners by helping them in expanding their outreach exponentially. Even huge business owners and successful companies have launched their online stores to get better sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are an emerging businessman and looking for a platform to reach a better audience, this article is for you. Setting up an online store is easy and highly affordable. By skilled marketing, it allows you to attract a large number of customers as they are already on the web.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we will go through this process step-by-step so you can have a better understanding of how it works.\u00a0<\/span><\/p>\n<h2><b>Step 1: Choose a Product and Define the Store Type<\/b><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-9318\" src=\"https:\/\/www.vexels.com\/blog\/wp-content\/uploads\/2019\/10\/Choose-a-product-and-Define-store-type.jpg\" alt=\"\" width=\"600\" height=\"365\" srcset=\"\/blog\/wp-content\/uploads\/2019\/10\/Choose-a-product-and-Define-store-type.jpg 600w, \/blog\/wp-content\/uploads\/2019\/10\/Choose-a-product-and-Define-store-type-300x183.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>The first step is very simple. You just have to define the type of your store. It isn\u2019t hard because you probably have already decided on what you want to sell. Simply correlate what you want to sell with the different types available and you will have your answer. It all lies in the core idea behind your store. This answer will have deep impacts on your general strategy and the tools you will use to build your store.<\/p>\n<p><span style=\"font-weight: 400;\">However, if you are still confused about defining the type somehow, let us help you. Start by asking a few questions to yourself. Based on the answers, you can then decide on the type.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few basic questions you can start with:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Will I sell physical products and offer delivery?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Will I sell digital services and allow direct download?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Will I sell digital products?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Will I offer worldwide shipping?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How will I handle the inventory, by myself or through a third party?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With each answer, you will get a clear picture of your absolute core requirements. You can then construct your e-commerce platform according to them.<\/span><\/p>\n<h2><b>Step 2: Narrow Down Your Niche<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">You might be hearing this a lot: narrow down your niche or define your customers etc. But you don\u2019t get what it means, do you?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is how you can simply understand the logic behind defining your customers. For a successful online business, you need to know who will want your products and how they will find your store. You must know that on the internet there are already thousands of stores into play. No matter what you decide to sell, somebody is already doing that and that too, at a better price. Now how will you compete with that?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s how. You start by narrowing down your customers using important keywords. Now, what are those? You may ask. Keywords are the link between you and your customers. It is how they will find you. Let\u2019s say that you sell customized cakes. You will want to use the highest ranked keywords that people use to search when they want to buy a customized cake. It can be \u201cbest-customized cakes near me\u201d or \u201ccustomized cakes online\u201d etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, there are many different levels of keywords. You can find the highest-ranking keywords using the <\/span><a href=\"https:\/\/semscoop.com\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Keyword difficulty tool<\/span><\/a><span style=\"font-weight: 400;\"> to ensure that your store is at the top when someone researches the product you are selling.\u00a0<\/span><\/p>\n<h2><b>Step 3: Analyze the Market<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><br \/>\n<img decoding=\"async\" class=\"aligncenter size-full wp-image-9317\" src=\"https:\/\/www.vexels.com\/blog\/wp-content\/uploads\/2019\/10\/Anaylze-the-market.jpg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"\/blog\/wp-content\/uploads\/2019\/10\/Anaylze-the-market.jpg 600w, \/blog\/wp-content\/uploads\/2019\/10\/Anaylze-the-market-300x200.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Analyzing the market is a very crucial step. Start by spying on what your competitors are doing. Are they doing well? What is their strategy? Are they attracting a lot of customers? How are they doing it? What are their keywords? Remember that if you do not find competition in your niche, there is no niche, to begin with. Competition is necessary, it helps you grow.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you are done researching your competitors, it\u2019s time you take a hard look at your customers. Search on which social forums they hang out more often. Find out relative Facebook communities and groups. Observe the buying behavior of your niche\u2019s customers. Find answers to questions like what engages your customers? Do they have a buying pattern? Etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, do not forget to learn about the most frequently asked questions in your niche. You must have answers to those questions. Start by searching the Q\/A platforms like Quora. Look for the threads that belong to your niche. Once you know what your niche is struggling with, you can work in that direction to make your platform different and better. Remember that you cannot solve query unless you what it is.<\/span><\/p>\n<h2><b>Step 4: Choose an E-commerce Platform<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9319\" src=\"https:\/\/www.vexels.com\/blog\/wp-content\/uploads\/2019\/10\/Choose-an-ecommerce-platform.jpg\" alt=\"\" width=\"600\" height=\"399\" srcset=\"\/blog\/wp-content\/uploads\/2019\/10\/Choose-an-ecommerce-platform.jpg 600w, \/blog\/wp-content\/uploads\/2019\/10\/Choose-an-ecommerce-platform-300x200.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Next step is choosing an e-commerce platform for setting up an online store. You will be happy to know that there are a dozen e-commerce platforms that offer such services. However, with more options comes more confusion, as the probability of choosing the wrong one increases. Hence, to help you with this query, we decided to narrow down the list to the top two e-commerce platforms: Shopify and WooCommerce<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you ask the experts, 90% will recommend \u201cShopify\u201d. Shopify has turned out to be the leader of e-commerce industry as it offers everything an online store needs. No matter what you decide to sell (digital or physical) and how you decide to do it, Shopify can handle it all. Furthermore, it is a very simple tool. You can set up your online store in minutes. It also takes care of your other needs such as the domain name, so you do not have to worry about them<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another reason that makes Shopify an option you cannot ignore is its affordability. It starts at 29 dollars a month. Although this might change with your plan but is still better than others.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">WooCommerce is another option you can use if Shopify isn\u2019t what you are looking for. It runs on WordPress which is an open-source website engine. This makes WooCommerce an open-source online store platform. It is extremely customizable and more than just \u201caffordable\u201d. That\u2019s right. WooCommerce is free. You just have to pay for hosting and the domain name (roughly around 60$-80$ annually)<\/span><\/p>\n<h2><b>Step 5: Name Your Store and Choose a Domain Name<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As fun as this step sounds, we can assure you that this is one of the critical steps of this process. Of course, you can name your store anything, but you need to know how it will affect your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can name your online store in two ways.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keyword-rich and SEO optimized<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Brandable and unique<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">If you go with the first option, you will add a keyword in your store\u2019s name. This will tell Google to bring your website up when someone searches to buy something you sell. For example, if you are selling customized cakes, adding \u201ccake\u201d in your store\u2019s name will make it SEO optimized.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, if you use a unique and brandable name such as Amazon or Google, it might sound sweet and memorable, but it won\u2019t have any SEO benefits.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The trick lies in maintaining a balance. Think of names like \u2018Shopify\u2019 and \u2018WooCommerce\u2019. Look at how smartly they are named. Both names are catchy and have a word related to their niche. However, if you are not in the mood to brainstorm, use\u00a0<\/span><a href=\"https:\/\/www.shopify.com\/tools\/business-name-generator?utm_source=SourceKnowledge&amp;utm_medium=cpm&amp;utm_campaign=InitialTestRun&amp;utm_content=zca_7614_178107_64485\"><span style=\"font-weight: 400;\">Shopify\u2019s Name Generator<\/span><\/a><span style=\"font-weight: 400;\">. It will think for you. Simply provide seed and it will come up with a list of attractive names and domain names.\u00a0\u00a0<\/span><\/p>\n<h2><b>Step 6: Understand How Web Hosting Works<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9325\" src=\"https:\/\/www.vexels.com\/blog\/wp-content\/uploads\/2019\/10\/Understands-how-web-hosting-works.jpg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"\/blog\/wp-content\/uploads\/2019\/10\/Understands-how-web-hosting-works.jpg 600w, \/blog\/wp-content\/uploads\/2019\/10\/Understands-how-web-hosting-works-300x200.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If you have chosen Shopify or any other e-commerce platform, you can skip this step. However, if you plan to go with WooCommerce, it\u2019s better to understand how web hosting works. Think of web hosting as a space where your store is located. This is the place where your customers will access you. With tons of options available, you might get confused about which one to choose and why.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The answer lies in two simple facts. Make sure the company of your choice fulfils this criterion.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It offers dedicated IP addresses<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The addresses have SSL certificates and are PCI compliant<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Other than these, you might also want to investigate other factors such as performance, customer support, uptime and backup features.<\/span><\/p>\n<h2><b>Step 7: Launch Your Store<\/b><\/h2>\n<h2><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9321\" src=\"https:\/\/www.vexels.com\/blog\/wp-content\/uploads\/2019\/10\/Launch-your-store.png\" alt=\"\" width=\"640\" height=\"455\" srcset=\"\/blog\/wp-content\/uploads\/2019\/10\/Launch-your-store.png 640w, \/blog\/wp-content\/uploads\/2019\/10\/Launch-your-store-300x213.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/b><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s time to launch your online store. If you picked one of the two top e-commerce platforms discussed earlier, we will tell you how to launch your online store in each of them<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you picked Shopify, you can launch the store right away. It helps you in setting up your store within minutes. You can then hit the \u201cGet Started\u201d button in the top-right corner to launch your website. Shopify will help you by giving out instructions at each point.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00a0If you picked WooCommerce, you will be required to choose a hosting solution. Follow step 6 of this guide to learn about web hosting. After you have chosen one, you can launch the website through it.<\/span><\/li>\n<\/ul>\n<h2><b>Step 8: Pick a Store Design and Customize it<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9322\" src=\"https:\/\/www.vexels.com\/blog\/wp-content\/uploads\/2019\/10\/Pick-a-store-design.jpg\" alt=\"\" width=\"600\" height=\"300\" srcset=\"\/blog\/wp-content\/uploads\/2019\/10\/Pick-a-store-design.jpg 600w, \/blog\/wp-content\/uploads\/2019\/10\/Pick-a-store-design-300x150.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s time to <a href=\"https:\/\/www.vexels.com\/free-vectors\/web-element\/\" target=\"_blank\" rel=\"noopener noreferrer\">design your website<\/a>. The goal is to make it as eye-catching as possible. If you already have something on your mind, that\u2019s great. However, if you don\u2019t, it\u2019s time to spy on your competitors again. Open their websites and observe how they have designed it. Look for the answers to questions such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What kind of layouts they are using? Classic or customized?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Are they using bold colors and fonts?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Are they doing any promotional trick?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What kind of product pictures are they using?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Are they offering any special discounts?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Are there any sales? If yes, on which products?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How often do they offer discounts?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Are they focusing on some products or all?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">An insider\u2019s tip is to not pick a style just because it looks pretty. Pick the one that suits your needs and compliments your products.<\/span><\/p>\n<h2><b>Step 9: Change the Store\u2019s Core Settings<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Once the store design is out of the way, it\u2019s time to configure your store\u2019s core setting. These include measurement units, addresses, tax settings, currencies and everything else to that tune. They are mandatory to set before operating your online store.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">With Shopify, you can set all the settings from the \u2018main settings\u2019 option. You will find it at the bottom left corner of the page. These are the general necessary settings such as payment options, shipping charges, contact information, checkout system, international taxes, notifications, etc<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In the case of WooCommerce, enter the main panel and select \u201csettings\u201d. This will lead you to the settings page which will include similar settings like the ones in Shopify. It also gives you an option to add \u2018register\u2019 at the end of every checkout. This way you can ask your customers to create an account on your website before they hit \u2018Place Order\u2019.<\/span><\/li>\n<\/ul>\n<h2><b>Step 10: Add Your Products<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9323\" src=\"https:\/\/www.vexels.com\/blog\/wp-content\/uploads\/2019\/10\/Products.jpg\" alt=\"\" width=\"598\" height=\"441\" srcset=\"\/blog\/wp-content\/uploads\/2019\/10\/Products.jpg 598w, \/blog\/wp-content\/uploads\/2019\/10\/Products-300x221.jpg 300w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">With Shopify, this step is as simple as it gets. Click \u2018Products\u2019 and you will notice an \u201cAdd Product\u201d button. Add the products one-by-one. With each product, it will ask you to add general information about it such as name, price, color, weight, etc. Do not forget to hit save for each product. You will have to do this for all the products one-by-one.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The procedure is quite similar in WooCommerce. Simply, look for the \u2018Add Product\u2019 option in the dashboard. Add general information about the product such as tags, category, inventor, product type, tax status, etc. When you are done, hit publish to launch the product. It will appear in the \u2018All Products\u2019 list.<\/span><\/p>\n<h2>Wrapping up<\/h2>\n<p>That&#8217;s about it! 10 steps to lead you to commercial success! We hope you liked it and learned something from it. As always, drop us a line at info@vexels.com if you want to see a new topic to be discussed or if you have any feedback at all.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let\u2019s face it: Online stores have dramatically changed the trends of the retail industry. They have drastically changed the business experience for entrepreneurs and small&#8230;<\/p>\n","protected":false},"author":4,"featured_media":9326,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[836,820,838,819,821,837],"tags":[],"class_list":{"0":"post-9316","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"category-business","9":"category-design","10":"category-marketing","11":"category-online-business","12":"category-web-design"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ultimate Guide to Set up Your Online Business [Shopify + WooCommerce] - Vexels Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vexels.com\/blog\/ultimate-guide-to-set-up-your-online-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ultimate Guide to Set up Your Online Business [Shopify + WooCommerce] - Vexels Blog\" \/>\n<meta property=\"og:description\" content=\"Let\u2019s face it: Online stores have dramatically changed the trends of the retail industry. 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