{"id":9194,"date":"2019-09-16T17:56:51","date_gmt":"2019-09-16T15:56:51","guid":{"rendered":"https:\/\/www.vexels.com\/blog\/?p=9194"},"modified":"2024-04-08T22:35:01","modified_gmt":"2024-04-08T20:35:01","slug":"5-ways-to-improve-your-marketing-with-graphic-design","status":"publish","type":"post","link":"\/blog\/5-ways-to-improve-your-marketing-with-graphic-design\/","title":{"rendered":"5 Ways to Improve Your Marketing With Graphic Design"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]This is a guest post by Maria Barnes.<\/span><\/em><\/p>\n

Thomas Watson from IBM once said: \u201cGood design is good business.\u201d Almost all marketing communications are somehow related to the use of graphic design. <\/span><\/p>\n

In this article, we will talk about graphic design in the context of visual marketing<\/a> communications, as well as how to improve the return on marketing efforts using graphic design.<\/span><\/p>\n

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It is inextricably linked with marketing, psychology, creativity, and can be defined as the visual embodiment of a marketing message. Graphic business design<\/a> involves the creation of a single harmonious visual image for the sake of conveying the company’s message. With the help of banner design templates<\/a>, advertising, presentation and informational materials necessary in the activities of any company are created.<\/span><\/p>\n

The Study from Which We Will Build on<\/span><\/h2>\n

The stronger the emotions your visual content provokes, the more the user has a desire to make a purchase.<\/span><\/p>\n

Specialists at the University of Pennsylvania <\/span>conducted an experiment:<\/span><\/a> Participants in the experiment were asked to pick up a pair of sneakers for themselves at three sites with different designs but identical products. Accordingly, the attention of users was focused on the design of the online store, and not on shoe models.<\/span><\/p>\n

In addition to the fact that the study participants answered questions, a special device also measured the moment of expansion of the apples of the eye and the acceleration of the pulse. When they visited the most attractive site, the reaction level reached a maximum.<\/span><\/p>\n

This was the main hypothesis of the whole experiment – a good design and a pleasant atmosphere have a strong influence on the desire to make a purchase.<\/span><\/p>\n

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5 Ways to Boost Your Marketing Efforts with the Possibilities of Graphic Design\u00a0<\/span><\/h2>\n

Of course, the results of the previous study are impressive, however, what can you do practically to use the best features of graphic design to enhance the return on marketing efforts? Here are five tips:\u00a0<\/span><\/p>\n

1) Come up with Unique Social Media Graphics<\/span><\/h3>\n

By the way, the social network itself practically does not matter. Despite the fact that Instagram is considered the most visual platform, good graphics also work successfully on Facebook (both on your page and in the ads you run), on Twitter and Linkedin. Images downloaded from the photo bank will not work here.<\/span><\/p>\n

Therefore, we recommend creating unique images<\/strong> for each of your social media posts<\/a>. At the same time, it is important that they all correspond to your corporate style, but we will talk more about this further.<\/span><\/p>\n

The easiest way to do this is to use <\/span>Canva<\/span><\/a> yourself<\/span>.<\/span> This application is free, and already has many built-in templates for social networks, which you can easily customize on your own.<\/span><\/p>\n

The most professional way is to hire a graphic designer to create graphics for each post, but in this case, you will have to evaluate performance indicators in a slightly different way, since the return on one post should pay off the time and labor of the designer.<\/span><\/p>\n

2) Develop Personalized Email Marketing Templates\u00a0\u00a0<\/span><\/h3>\n

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In order for the email marketing campaign to be effective, it is important not only to develop specialized chains of letters, and to make each of them as customized as possible.\u00a0 It is also important to make these letters attractive and easy to perceive in terms of graphic design. To do this, review the following points once more:<\/span><\/p>\n