{"id":8990,"date":"2019-07-29T15:39:56","date_gmt":"2019-07-29T13:39:56","guid":{"rendered":"https:\/\/www.vexels.com\/blog\/?p=8990"},"modified":"2024-04-08T22:35:21","modified_gmt":"2024-04-08T20:35:21","slug":"5-ways-to-protect-your-brands-online-reputation","status":"publish","type":"post","link":"\/blog\/5-ways-to-protect-your-brands-online-reputation\/","title":{"rendered":"5 Ways to Protect Your Brand’s Online Reputation"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]A positive brand reputation can no doubt influence a customer\u2019s buying decision. Today, pretty much <\/span>every<\/span><\/i> business starts building their brand image online.\u00a0<\/span><\/p>\n

If you\u2019re running a business, your reputation is largely dependent on review websites and social media. According to the <\/span>2018 Local Consumer Survey<\/span><\/a> conducted by BrightLocal, consumers read an average of <\/span>10 online reviews<\/b> before deciding to make business with a particular brand.\u00a0<\/span><\/p>\n

A negative online reputation can have a huge impact on your brand\u2019s bottom line. In fact, businesses <\/span>risk losing up to 22% of their total customer base<\/span><\/a> if users find just a <\/span>single <\/span><\/i>negative online review about them. This makes it all the more important to monitor your online reputation on a regular basis.<\/span><\/p>\n

For many of us, however, the mere thought of protecting your online reputation can be pretty daunting – especially when you have to deal with tons of customer reviews. So what can you do?<\/span><\/p>\n

The following are simple, actionable ways to help you monitor and protect your brand\u2019s credibility online:<\/span>[\/vc_column_text][vc_column_text]\n

1. Do a Google Search<\/b><\/h2>\n

One of the simplest and fastest ways to protect your brand reputation is to look up your business online through search engines like Google. You must do this often, at least once a month.<\/span><\/p>\n

If a search result is potentially damaging to your reputation, consider contacting the source immediately and request to have the content removed, if possible. While you can\u2019t always be assured the source will remove their negative review, you must always try and reach out to them. <\/span>[\/vc_column_text]

\"Google<\/div><\/div>[vc_column_text]If you\u2019re not getting any luck having that negative feedback removed, don\u2019t worry. You can combat this by creating new content regularly to boost your rank on search results. You could:<\/span>[\/vc_column_text]
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