{"id":15451,"date":"2021-04-24T13:58:30","date_gmt":"2021-04-24T11:58:30","guid":{"rendered":"\/blog\/?p=15451"},"modified":"2026-02-24T14:26:36","modified_gmt":"2026-02-24T13:26:36","slug":"merch-digest-32-q2-print-on-demand-growth-community-strategy","status":"publish","type":"post","link":"\/blog\/merch-digest-32-q2-print-on-demand-growth-community-strategy\/","title":{"rendered":"Merch Digest #32: Q2 Print-on-Demand Growth &#038; Community Strategy"},"content":{"rendered":"<p data-start=\"287\" data-end=\"580\">April marks the beginning of Q2, and this edition of the Merch Digest brings more content than ever. Inside, you&#8217;ll find seasonal niche inspiration, practical merch tactics, an exclusive interview with the German POD podcast <em data-start=\"512\" data-end=\"528\">Talk on Demand<\/em>, and featured design resources to boost your store.<\/p>\n<h2 data-start=\"587\" data-end=\"632\"><strong>Q2 Is Here: Seasonal &amp; Niche Opportunities<\/strong><\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/images.vexels.com\/media\/users\/3\/237617\/raw\/029a69936f4edfa073b35c3f9e2ca3b5-love-my-mom-throw-pillow-design.jpg\" \/><\/p>\n<p data-start=\"634\" data-end=\"756\">With the second quarter kicking off, now is the time to align your production strategy with upcoming trends and key dates.<\/p>\n<h3 data-start=\"758\" data-end=\"785\">April Opportunity Dates<\/h3>\n<ul data-start=\"787\" data-end=\"899\">\n<li data-start=\"787\" data-end=\"815\">\n<p data-start=\"789\" data-end=\"815\">April 9: Unicorn Day<\/p>\n<\/li>\n<li data-start=\"816\" data-end=\"841\">\n<p data-start=\"818\" data-end=\"841\">April 11: Pet Day<\/p>\n<\/li>\n<li data-start=\"842\" data-end=\"869\">\n<p data-start=\"844\" data-end=\"869\">April 15: Anime Day<\/p>\n<\/li>\n<li data-start=\"870\" data-end=\"899\">\n<p data-start=\"872\" data-end=\"899\">April 19: Bicycle Day<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"901\" data-end=\"983\">These niche \u201cfirestarters\u201d can help inspire timely designs and targeted campaigns.<\/p>\n<h3 data-start=\"985\" data-end=\"1010\">May Opportunity Dates<\/h3>\n<ul data-start=\"1012\" data-end=\"1162\">\n<li data-start=\"1012\" data-end=\"1047\">\n<p data-start=\"1014\" data-end=\"1047\">Mental Health Awareness Month<\/p>\n<\/li>\n<li data-start=\"1048\" data-end=\"1076\">\n<p data-start=\"1050\" data-end=\"1076\">May 5: Cinco de Mayo<\/p>\n<\/li>\n<li data-start=\"1077\" data-end=\"1104\">\n<p data-start=\"1079\" data-end=\"1104\">May 9: Mother\u2019s Day<\/p>\n<\/li>\n<li data-start=\"1105\" data-end=\"1133\">\n<p data-start=\"1107\" data-end=\"1133\">May 24: Victoria Day<\/p>\n<\/li>\n<li data-start=\"1134\" data-end=\"1162\">\n<p data-start=\"1136\" data-end=\"1162\">May 31: Memorial Day<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"1164\" data-end=\"1190\">June Opportunity Dates<\/h3>\n<ul data-start=\"1192\" data-end=\"1316\">\n<li data-start=\"1192\" data-end=\"1209\">\n<p data-start=\"1194\" data-end=\"1209\">Pride Month<\/p>\n<\/li>\n<li data-start=\"1210\" data-end=\"1239\">\n<p data-start=\"1212\" data-end=\"1239\">June 20: Father\u2019s Day<\/p>\n<\/li>\n<li data-start=\"1240\" data-end=\"1279\">\n<p data-start=\"1242\" data-end=\"1279\">June 21: International Yoga Day<\/p>\n<\/li>\n<li data-start=\"1280\" data-end=\"1316\">\n<p data-start=\"1282\" data-end=\"1316\">June 21: First Day of Summer<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1318\" data-end=\"1442\">Planning ahead for these seasonal and awareness-based events can help you stay ahead of demand shifts and maximize Q2 sales.<\/p>\n<h2 data-start=\"1449\" data-end=\"1485\"><strong>Merch Tactics: Be Your Own Seller<\/strong><\/h2>\n<p data-start=\"1487\" data-end=\"1632\">Many sellers rely solely on keyword research and uploading products to platforms like Merch by Amazon. But successful merchers go a step further.<\/p>\n<h3 data-start=\"1634\" data-end=\"1657\">Go Beyond Uploading<\/h3>\n<p data-start=\"1659\" data-end=\"1709\">Instead of repeating the creation cycle, consider:<\/p>\n<ul data-start=\"1711\" data-end=\"1957\">\n<li data-start=\"1711\" data-end=\"1775\">\n<p data-start=\"1713\" data-end=\"1775\">Promoting products within communities you\u2019re already part of<\/p>\n<\/li>\n<li data-start=\"1776\" data-end=\"1842\">\n<p data-start=\"1778\" data-end=\"1842\">Leveraging Facebook Groups and Reddit (respecting group rules)<\/p>\n<\/li>\n<li data-start=\"1843\" data-end=\"1910\">\n<p data-start=\"1845\" data-end=\"1910\">Sharing content on YouTube or Instagram if you have an audience<\/p>\n<\/li>\n<li data-start=\"1911\" data-end=\"1957\">\n<p data-start=\"1913\" data-end=\"1957\">Engaging in niche-specific blogs or forums<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1959\" data-end=\"2012\">The key is authentic participation, not spamming.<\/p>\n<h3 data-start=\"2014\" data-end=\"2037\">Deliver Value First<\/h3>\n<p data-start=\"2039\" data-end=\"2083\">If you are an authority in a hobby or craft:<\/p>\n<ul data-start=\"2085\" data-end=\"2238\">\n<li data-start=\"2085\" data-end=\"2131\">\n<p data-start=\"2087\" data-end=\"2131\">Create content your audience connects with<\/p>\n<\/li>\n<li data-start=\"2132\" data-end=\"2166\">\n<p data-start=\"2134\" data-end=\"2166\">Build trust through engagement<\/p>\n<\/li>\n<li data-start=\"2167\" data-end=\"2238\">\n<p data-start=\"2169\" data-end=\"2238\">Launch merch aligned with your personal branding or popular content<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2240\" data-end=\"2368\">Remember: it\u2019s not about selling t-shirts. It\u2019s about delivering quality content and strengthening your bond with your audience.<\/p>\n<h2 data-start=\"2375\" data-end=\"2409\"><strong>Merch Interview: Talk on Demand<\/strong><\/h2>\n<p data-start=\"2411\" data-end=\"2547\">This month features an insightful interview with <em data-start=\"2460\" data-end=\"2476\">Talk on Demand<\/em>, an Austrian-based German-language podcast focused on Print-on-Demand.<\/p>\n<h3 data-start=\"2549\" data-end=\"2583\">From Hobby to Full-Time Income<\/h3>\n<p data-start=\"2585\" data-end=\"2767\">Siegfried and Tobias began their POD journey over 10 years ago on Spreadshirt. What started as a creative side hobby became serious in 2017 after being accepted into Merch by Amazon.<\/p>\n<p data-start=\"2769\" data-end=\"2775\">Today:<\/p>\n<ul data-start=\"2776\" data-end=\"2889\">\n<li data-start=\"2776\" data-end=\"2811\">\n<p data-start=\"2778\" data-end=\"2811\">Siegfried is a Tier 120k seller<\/p>\n<\/li>\n<li data-start=\"2812\" data-end=\"2843\">\n<p data-start=\"2814\" data-end=\"2843\">Tobias is a Tier 30k seller<\/p>\n<\/li>\n<li data-start=\"2844\" data-end=\"2889\">\n<p data-start=\"2846\" data-end=\"2889\">Both run POD as a full-time income stream<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"2891\" data-end=\"2928\">Building the German POD Community<\/h3>\n<p data-start=\"2930\" data-end=\"3125\">The podcast was born after connecting in a German Facebook group, \u201cShirt Money Makers.\u201d Noticing the lack of German-language POD content, they created Talk on Demand\u2014now over 100 episodes strong.<\/p>\n<p data-start=\"3127\" data-end=\"3247\">Inspired by the \u201cMerch Minds\u201d podcast, their goal was simple: connect sellers and openly discuss strategies for success.<\/p>\n<h3 data-start=\"3254\" data-end=\"3293\">The State of Print-on-Demand in 2021<\/h3>\n<p data-start=\"3295\" data-end=\"3396\">Despite claims of market saturation, Talk on Demand believes Merch by Amazon is just getting started.<\/p>\n<p data-start=\"3398\" data-end=\"3412\">Key takeaways:<\/p>\n<ul data-start=\"3414\" data-end=\"3641\">\n<li data-start=\"3414\" data-end=\"3498\">\n<p data-start=\"3416\" data-end=\"3498\">The pandemic initially slowed the industry but ultimately increased online demand.<\/p>\n<\/li>\n<li data-start=\"3499\" data-end=\"3558\">\n<p data-start=\"3501\" data-end=\"3558\">Niche demand can shift quickly\u2014adaptability is essential.<\/p>\n<\/li>\n<li data-start=\"3559\" data-end=\"3641\">\n<p data-start=\"3561\" data-end=\"3641\">Many sellers are now performing better than ever as eCommerce continues growing.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3643\" data-end=\"3793\">Looking ahead, Amazon is expected to expand further with new marketplaces and products, making the coming years particularly exciting for POD sellers.<\/p>\n<h3 data-start=\"3800\" data-end=\"3828\">Scaling Design Production<\/h3>\n<p data-start=\"3830\" data-end=\"3893\">At higher tiers, handling everything alone becomes unrealistic.<\/p>\n<h3 data-start=\"3895\" data-end=\"3917\">Outsourcing Is Key<\/h3>\n<p data-start=\"3919\" data-end=\"3938\">To maintain output:<\/p>\n<ul data-start=\"3940\" data-end=\"4031\">\n<li data-start=\"3940\" data-end=\"3961\">\n<p data-start=\"3942\" data-end=\"3961\">Hire illustrators<\/p>\n<\/li>\n<li data-start=\"3962\" data-end=\"3998\">\n<p data-start=\"3964\" data-end=\"3998\">Use design platforms like Vexels<\/p>\n<\/li>\n<li data-start=\"3999\" data-end=\"4031\">\n<p data-start=\"4001\" data-end=\"4031\">Work with virtual assistants<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4033\" data-end=\"4169\">The interview highlights how access to large design databases can significantly accelerate growth compared to doing everything manually.<\/p>\n<h3 data-start=\"4176\" data-end=\"4202\">Tools for Merch Success<\/h3>\n<p data-start=\"4204\" data-end=\"4321\">Success depends on your definition\u2014side income or full-time business\u2014but consistent revenue requires time and effort.<\/p>\n<h3 data-start=\"4323\" data-end=\"4344\">Recommended Tools<\/h3>\n<ul data-start=\"4346\" data-end=\"4587\">\n<li data-start=\"4346\" data-end=\"4458\">\n<p data-start=\"4348\" data-end=\"4458\">Productor for Merch by Amazon (Chrome Extension): A major time-saver for managing listings and research.<\/p>\n<\/li>\n<li data-start=\"4459\" data-end=\"4587\">\n<p data-start=\"4461\" data-end=\"4587\">Research Base: A niche-focused research tool designed to identify relevant keywords without relying on copycat strategies.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4589\" data-end=\"4703\">Rather than copying bestsellers, their approach emphasizes finding high-relevance keywords within specific niches.<\/p>\n<h3 data-start=\"4710\" data-end=\"4733\">Promotion Strategies<\/h3>\n<p data-start=\"4735\" data-end=\"4800\">Many sellers over-focus on design creation and neglect promotion.<\/p>\n<p data-start=\"4802\" data-end=\"4843\">Current approach shared in the interview:<\/p>\n<ul data-start=\"4845\" data-end=\"4933\">\n<li data-start=\"4845\" data-end=\"4871\">\n<p data-start=\"4847\" data-end=\"4871\">Focus on organic sales<\/p>\n<\/li>\n<li data-start=\"4872\" data-end=\"4933\">\n<p data-start=\"4874\" data-end=\"4933\">Use Amazon Advertising (AMS) for Merch by Amazon listings<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4935\" data-end=\"5012\">Balancing product creation with strategic promotion is essential for scaling.<\/p>\n<h3 data-start=\"5019\" data-end=\"5048\">Entering the German Market<\/h3>\n<p data-start=\"5050\" data-end=\"5110\">Germany and Austria have shown strong early adoption of POD.<\/p>\n<p data-start=\"5112\" data-end=\"5179\">For international sellers interested in entering the German market:<\/p>\n<ul data-start=\"5181\" data-end=\"5337\">\n<li data-start=\"5181\" data-end=\"5233\">\n<p data-start=\"5183\" data-end=\"5233\">Use research tools to analyze marketplace demand<\/p>\n<\/li>\n<li data-start=\"5234\" data-end=\"5292\">\n<p data-start=\"5236\" data-end=\"5292\">Connect with local sellers through Facebook POD groups<\/p>\n<\/li>\n<li data-start=\"5293\" data-end=\"5337\">\n<p data-start=\"5295\" data-end=\"5337\">Exchange cultural knowledge and insights<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"5339\" data-end=\"5418\">Collaboration can help bridge culture gaps and unlock new growth opportunities.<\/p>\n<h2 data-start=\"5758\" data-end=\"5788\"><strong>May Niche Opportunity Dates<\/strong><\/h2>\n<p data-start=\"5790\" data-end=\"5840\">Start planning ahead with these May-focused ideas:<\/p>\n<ul data-start=\"5842\" data-end=\"6027\">\n<li data-start=\"5842\" data-end=\"5869\">\n<p data-start=\"5844\" data-end=\"5869\">May 3: Lemonade Day<\/p>\n<\/li>\n<li data-start=\"5870\" data-end=\"5898\">\n<p data-start=\"5872\" data-end=\"5898\">May 4: Star Wars Day<\/p>\n<\/li>\n<li data-start=\"5899\" data-end=\"5931\">\n<p data-start=\"5901\" data-end=\"5931\">May 16: World Whisky Day<\/p>\n<\/li>\n<li data-start=\"5932\" data-end=\"5958\">\n<p data-start=\"5934\" data-end=\"5958\">May 23: Turtle Day<\/p>\n<\/li>\n<li data-start=\"5959\" data-end=\"5989\">\n<p data-start=\"5961\" data-end=\"5989\">May 31: No Tobacco Day<\/p>\n<\/li>\n<li data-start=\"5990\" data-end=\"6027\">\n<p data-start=\"5992\" data-end=\"6027\">Cystic Fibrosis Awareness Month<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"6029\" data-end=\"6102\">Early niche targeting can give you a competitive edge before trends peak.<\/p>\n<h2 data-start=\"6109\" data-end=\"6123\"><strong>Final Notes<\/strong><\/h2>\n<p data-start=\"6125\" data-end=\"6287\">As always, all ideas, keywords, and strategies should be used at your own discretion. Make sure to verify eligibility and compliance for any platform you sell on.<\/p>\n<p data-start=\"6289\" data-end=\"6362\">For more merch tips and hacks, visit the Vexels Blog and YouTube channel.<\/p>\n<p data-start=\"6364\" data-end=\"6469\" data-is-last-node=\"\" data-is-only-node=\"\">To explore all insights, tools, and featured resources in detail, <a href=\"https:\/\/images.vexels.com\/files\/digest\/pdf\/april2021.pdf\">download the complete Merch Digest #32<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>April marks the beginning of Q2, and this edition of the Merch Digest brings more content than ever. Inside, you&#8217;ll find seasonal niche inspiration, practical&#8230;<\/p>\n","protected":false},"author":4,"featured_media":15403,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1376],"tags":[],"class_list":{"0":"post-15451","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-merch-digest"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Merch Digest #32: Q2 Print-on-Demand Growth &amp; Community Strategy - Vexels Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vexels.com\/blog\/merch-digest-32-q2-print-on-demand-growth-community-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Merch Digest #32: Q2 Print-on-Demand Growth &amp; Community Strategy - Vexels Blog\" \/>\n<meta property=\"og:description\" content=\"April marks the beginning of Q2, and this edition of the Merch Digest brings more content than ever. 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