{"id":13388,"date":"2023-09-11T16:29:34","date_gmt":"2023-09-11T14:29:34","guid":{"rendered":"\/blog\/?p=13388"},"modified":"2023-09-11T16:29:34","modified_gmt":"2023-09-11T14:29:34","slug":"creator-success-story-mario-mirante","status":"publish","type":"post","link":"\/blog\/creator-success-story-mario-mirante\/","title":{"rendered":"Creator Success Story: Mario Mirante"},"content":{"rendered":"

We previously discussed<\/span> the benefits of the Vexels Creators Program<\/span><\/a>, however, if you still have doubts about the process, we’re here to help by shedding light on one of our Creators’ journeys \u2013 from the initial meeting to the merch launch.<\/span><\/p>\n

Step 1: The Creator<\/b><\/h2>\n

Meet Mario Mirante, an amazing Content Creator who wanted to launch his own merchandise.\u00a0<\/span><\/p>\n

\"Social<\/span><\/p>\n

Before the first 1-1 talk, we thoroughly<\/span> studied <\/span>Mario\u2019s Social media<\/span><\/a> and came up with a content proposal.\u00a0 As a TikToker with over 3 million followers, Mario’s content is primarily focused on comedy, with a healthy dose of irony and sarcasm, but also making it relatable.\u00a0<\/span><\/p>\n

In addition to studying Mario’s content and message, we also analyzed his aesthetics and considered styles that would resonate with both him and his audience.<\/span><\/p>\n

\"Moodboard<\/p>\n

After we collected all of this information, we created the content proposal to present our ideas and creative vision for the designs and store.\u00a0<\/span><\/p>\n

Then we had our first 1-1 talk, where he shared his feedback and suggestions and made the necessary adjustments, ending with a final project he was really happy with.<\/span><\/p>\n

Step 2: Mario\u2019s Merch Line & Branding<\/b><\/h2>\n

Mario expressed a strong liking for the comic book style and simple products, so we decided to create a t-shirt & hoodie line based on the comic aesthetic while incorporating retro cartoon elements in a few select products.<\/span><\/p>\n

In collaboration with Mario, we chose one of the cartoons that had been designed with his likeness in mind and adapted it to create a unique logo for the product line. Prior to this collaboration, Mario did not have his own logo, so this was a significant addition to the branding of his merchandise.<\/span><\/p>\n

\"Mario's<\/p>\n

Continuing with our comic book-inspired product line, our team used some of the quotes we previously picked for Mario, as well as some that he submitted to us, to create humorous and on-brand designs, like \u201cI\u2019m Single\u201d and \u201cFollow me, I\u2019m pretty funny\u201d.<\/span><\/p>\n

This process was a back-and-forth between Mario and our designers, to ensure all of his ideas were accurately captured. <\/span><\/p>\n

\"Mario's<\/p>\n

Step 3: Store set up<\/b><\/h2>\n

As a part of our Creators Program, we handled the entire store setup process for Mario.\u00a0<\/span><\/p>\n

We designed a personalized store that reflects Mario\u2019s style, maintaining the comic book aesthetic with a simple color palette. Additionally, we handled the uploading and categorization of all merchandise products.<\/span><\/p>\n

\"Mario's<\/b><\/h2>\n

Step 4: Time for the launch\u00a0<\/b><\/h2>\n

<\/b>For the launch day, Mario opted for doing a soft launch on his Instagram and Tiktok stories. He followed up with videos featuring various merchandise products from his collection. One of the fan favorites was the <\/span>\u201cI\u2019m Single\u201d<\/span><\/a> hat, which caused many sales in less than 24 hours due to his <\/span>viral video<\/span><\/a> featuring the product. In response to his fans’ demands, we expanded the product range with more designs.<\/span><\/p>\n

We will continue to work with Mario, as we closely monitor product trends and customer requests, maintaining our dedicated approach.<\/span> Check out the<\/span> brand-new store and new drops<\/span><\/a> we did for Mario!<\/span><\/p>\n

If you’re interested in having a store like Mario’s, check out more about our <\/span>Creators Program here<\/span><\/a>!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

We previously discussed the benefits of the Vexels Creators Program, however, if you still have doubts about the process, we’re here to help by shedding…<\/p>\n","protected":false},"author":4,"featured_media":13394,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1339,1314,822],"tags":[1317,1318,1349,612,1369],"class_list":{"0":"post-13388","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-content-creator","8":"category-creators","9":"category-merch","10":"tag-content-creator","11":"tag-creator","12":"tag-creator-program","13":"tag-merch","14":"tag-store"},"acf":[],"yoast_head":"\nCreator Success Story: Mario Mirante - Vexels Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vexels.com\/blog\/creator-success-story-mario-mirante\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creator Success Story: Mario Mirante - 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