Not so long ago, branding was all about the business's name, logo, design, packaging and putting out a message across. This helped consumers distinguish one…
Guest post by Michael Gorman Retail customers have drastically changed behavioral patterns in the last few years. Now that almost every brand and product is…
Guest post by Bridgette Hernandez With 2019 slowly underway, we find ourselves in a curious predicament when brand positioning is concerned. Visuals and strong company…
Guest post by Serena Dorf Since the market is becoming increasingly competitive, small companies must now use high-quality fliers, extremely good logos, and other appropriate…